How to define a thread: what it is and how to turn it into your most powerful tool to date

Hey there , we're Threads! And we have objects called threads. And while it may seem a bit meta, there's a reason why we named our company after our core feature.

It's because threads are powerful. Threads offer versatility in communication, help you structure your thoughts, and move discussions and decisions forward.

But in the more technical sense, what is a thread?

A thread is comprised of 500-character blocks where you can write down your thoughts.

It's the best of both worlds: not as dense as a Google Doc but also not as dismissive as a chat, a thread is natively short-form but can extend to be as long as you'd like.

The blocks that make up a thread are designed for points over prose. Time is precious, and threads help keep your writing short, sweet, and to-the-point.

It's where you share insights and gain alignment with your team. And as a rule of thumb, if it's quick and casual, make it a chat instead.

Share insights like:

• Analyses
• Industry news
• Post-mortems
• Customer feedback

Or gain alignment on things like:

• Design decisions
• Engineering projects
• Product roadmaps
• Marketing campaigns

With nested sub-discussions occurring in the blocks of your thread, you'll be able to quickly unblock teammates and move work forward with all of the context you (and they) need.

And that's one of the best parts of Threads—block comments are designed for discussion and empowering others to join in, much unlike comments in Google Docs or Notion.

But don't just take our word for it. Our customers have found the flexibility of a thread to improve communication, align cross-collaborative teams towards decisions, and help them move work forward, faster.