Threads Case Study ✨ Panther

For Engineers

For Designers

For Product Managers

For Customer Experience

Made with 💜 in SF, LA, SAN, SEA, DEN, TOR, BOS, NYC, NJ, PHL, NC

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A bit of context

I’m Matt Redler, the CEO and one of the co-founders at Panther. We’re building one of the easiest ways for companies to hire and pay their global teams.

Covid has accelerated a trend that we all knew was obvious for a long time, which is that there are talented people across the entire world. Companies are taking advantage of that, and working with incredible talent.

I’m Matt Redler, the CEO and one of the co-founders at Panther. We’re building one of the easiest ways for companies to hire and pay their global teams.

“Threads allows us to keep conversations neat no matter how many great ideas are being shot out.”

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Life before Threads

Before Threads, pretty much all conversations would turn into a spaghetti mess. We’d think, “this sh*t is horrible!” and just hop on a call instead.

Before Threads, pretty much all conversations would turn into a spaghetti mess. We’d think, “this sh*t is horrible!” and just hop on a call instead.

There was very little opportunity for deep focus because we were constantly getting pinged on Slack, and it was impossible to separate what was time sensitive vs. not.

There was very little opportunity for deep focus because we were constantly getting pinged on Slack, and it was impossible to separate what was time sensitive vs. not.

Slack lacked the ability to organize conversations that carried more than one idea in a thread — that meant we couldn’t naturally take the conversation in multiple directions.

Slack lacked the ability to organize conversations that carried more than one idea in a thread — that meant we couldn’t naturally take the conversation in multiple directions.

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The secret to success

All our aforementioned problems have been very clearly fixed with Threads.

Speed is everything, and Threads has helped the team at Panther eliminate roundabout meetings so we’re able to feel as though we got meaningful work done at the end of every day.

All our aforementioned problems have been very clearly fixed with Threads.

Speed is everything, and Threads has helped the team at Panther eliminate roundabout meetings so we’re able to feel as though we got meaningful work done at the end of every day.

We have fewer meetings because we can use channels on Threads like forums and get into deep discussions.

We have fewer meetings because we can use channels on Threads like forums and get into deep discussions.

If someone is sending a chat, we hop into it. If someone writes a thread, they want us to take our time to be thoughtful in response.

If someone is sending a chat, we hop into it. If someone writes a thread, they want us to take our time to be thoughtful in response.

We’re able to write, and break down, discussions in a very clean and predicatble way (especially through video narrations).

We’re able to write, and break down, discussions in a very clean and predicatble way (especially through video narrations).

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A day in the life

Every Monday I share a weekly kick-off to let the team know where we are in terms of our most important metrics and what big things are ahead.

Every Monday I share a weekly kick-off to let the team know where we are in terms of our most important metrics and what big things are ahead.

Creating our own automated messaging systems in Threads has allowed us to not only make sure the deep conversations are organized, but time sensitive communications get to the right people at the right time.

Creating our own automated messaging systems in Threads has allowed us to not only make sure the deep conversations are organized, but time sensitive communications get to the right people at the right time.

We rely on a lot of Zapier ↔ Threads integrations we’ve built. For example, we have a bot that sends a message every time we get a new customer. It’s so cool, like a little dopamine hit every time it goes off.

We rely on a lot of Zapier ↔ Threads integrations we’ve built. For example, we have a bot that sends a message every time we get a new customer. It’s so cool, like a little dopamine hit every time it goes off.

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The moment it clicked

"There were so many magic moments from the features to the velocity of the product."

Mark for follow up: If I’m in a state of flow and I see something in my inbox that takes less than two minutes, I’ll do it. Otherwise I use follow up and it gets me to inbox zero which feels great.

Mark for follow up: If I’m in a state of flow and I see something in my inbox that takes less than two minutes, I’ll do it. Otherwise I use follow up and it gets me to inbox zero which feels great.

Seen states: These are fantastic. Seeing who’s caught up on the thread prevents me and the rest of the team from having to send unnecessary pings, and builds trust. It’s really incredible.

Seen states: These are fantastic. Seeing who’s caught up on the thread prevents me and the rest of the team from having to send unnecessary pings, and builds trust. It’s really incredible.

Writing in blocks: It allows me to split up each component of my thoughts piece by piece. Everyone on the receiving end of these ideas allows for a significantly better time thinking about the ideas and strategies.

Writing in blocks: It allows me to split up each component of my thoughts piece by piece. Everyone on the receiving end of these ideas allows for a significantly better time thinking about the ideas and strategies.

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A recommendation

I literally cannot recommend Threads more for a company’s internal communication system. It replaces so many other tools, and it’s a huge level up.

The product velocity is also incredible, seeing the amount of changes that happen every day. It just blows my mind, and the whole team’s mind.

I literally cannot recommend Threads more for a company’s internal communication system. It replaces so many other tools, and it’s a huge level up.

The product velocity is also incredible, seeing the amount of changes that happen every day. It just blows my mind, and the whole team’s mind.

“I literally cannot recommend Threads enough. It’s a huge level up.”

How Panther has improved internal communication with Threads

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