Today we're launching the Threads beta — a platform designed to make work more inclusive by empowering teams to discuss and make decisions at scale.
As a team grows, you start to see it happen. People get left off meeting invites, group chats happen in private with fewer people than before, and even email becomes siloed.
You start to hear about critical decisions through the grapevine, things at work feel like they're coming out of left field, and even if you have a strong opinion, it's often too late since the ball is already rolling.
Here's the thing — we work with great people but only ever hear from a few. This isn't good for anyone. People feel unheard and undervalued, teams are making worse decisions, and ultimately, the business moves more slowly.
The truth is, it's not easy. This isn't happening intentionally, it's happening because most communication tools struggle to keep up when teams scale. No one wants to "reply-all" to an email because they're afraid of annoying others. It feels impossible to catch-up on a channel with 100+ messages. Also, if you're lucky enough to get invited to a meeting, you need to be senior enough to take part in the conversation or be louder than the rest.
Tools today make us choose between inclusion and efficiency. Due to this, the quality of work suffers. What if we didn't need to make the choice? What if we built a way for growing teams to stay on the same page, have broad discussions, and make the right decisions? What if we made it possible for work to be more inclusive?
If this problem and opportunity resonates, we'd love for you to meet Threads.
A thread is designed to make it easy for many people to catch up and contribute to a discussion whenever they have time. It accomplishes this in a few ways:
Our customers think so! If your team wants to spend less time in meetings and more time making decisions, we think you might like Threads.
See more, here.
threads.com — check it out for yourself! We'd love to have you.